Anthony’s Story – Action Frameworks

“Helping real people build businesses that fit real life.”

Anthony Murphy is the founder of Action Frameworks, a practical business education platform that helps everyday people build simple, meaningful businesses around their real lives. With over 20 years in corporate sales and a personal journey through side hustles, false starts, and frustration, Anthony now helps others move from stuck to inteligent action, with clarity-driven strategy and action-focused coaching—no hype, no fluff, just real momentum.

For as long as I can remember, I’ve been fascinated by business. Wondering, what would life look like if I had more control over my time, my income, and my future?

Perhaps like you, I spent years chasing that dream while juggling a full-time career, family responsibilities, and all the noise of everyday life. I’ve dabbled in side hustles, started businesses, and had plenty of false starts. I’ve felt that frustrating gap between potential and progress.

I’ve also done what many people do when they feel stuck—I read the books, bought the courses, consumed all the content. And still, I found myself asking the same question: Why does it feel so hard to get momentum?

Eventually, I realised it wasn’t just about strategy—it was about psychology, identity, mindset, and the way we build systems around our real lives. So I started to piece together a different kind of approach. Something practical, grounded, and honest. Something that didn’t rely on hype or hustle—just clarity, structure, and consistent action.

That’s why I created Action Frameworks.

This isn’t about chasing unicorns. It’s about helping real people, in the real world, with jobs, responsibilities, kids, and very little spare time—build businesses that give them a sense of purpose, progress, and financial confidence.

You don’t need to become someone else. You don’t need a fancy brand or a thousand followers. You just need a clear plan, the right mindset, and a step-by-step path that works for you. That’s what I do. That’s what Action Frameworks is here for.

For what it’s worth, I still procrastinate like its my job! But I’ve learned how to move forward anyway. And now, I help others do the same.

If you’ve felt stuck, uncertain, or quietly wondering if you can build the life you want, stay with me, and let’s get to work.

Anthony